Transform from business owner to industry expert


February 8, 2017 by Karen Que

Small business owners consider themselves to be experts in their fields. If they weren’t, they wouldn’t have had the passion to start a business in the first place. But when it comes to expertise, there is a difference between having a small business that serves clients and convincing everyone else that you are actually an expert.

Business owners who position themselves as experts have the opportunity to grow their client base and get greater visibility in the community. People often underestimate the power of local celebrity.

Expertise is something that evolves over time. It’s important to work your brand up to it with a well thought-out and coordinated plan. If your goal is to get more visibility, more credibility and more of a connection with your community, these are some tricks that can help.

  1. Write

The key is to make sure the topics are centered exactly on what you do and what you’re an expert in. But it’s also important to share your story, because that’s what sets you apart from the other experts and allows readers to connect with you. Examples of content you can generate include:

  • A book. A book may sound daunting, but it’s not. It doesn’t have to be long; it just needs to be informative. It’s not hard for someone to become a bestselling author on Amazon these days by following certain formulas and programs.
  • Articles in industry publications
  • A blog
  • Guest blog posts on strategic sites
  • E-books
  • A white paper
  • Guides and checklists
  • A workbook
  • Assessment sheets

 

  1. Be present on social media

Being an expert is about serving the community. One of the ways to do that is to be available on social media by participating in social media groups, engaging with the audience and supporting other experts in these forums. It’s about engagement, asking questions, helping to answer questions and getting visibility so people start to come to you as the expert.

  1. Create speaking and teaching opportunities

Anytime business owners can get out and talk about their industry, niche, services and story, it’s a great way to position themselves as experts. These are some examples of speaking opportunities that business owners can take advantage of:

  • Networking events
  • Networking associations
  • Chambers of commerce
  • Churches
  • Schools
  • Trade organizations
  • Conferences and workshops
  • Offer to be an expert on a panel
  • Create a podcast featuring guests from your industry
  • Host teleseminars, webinars or workshops.
  1. Keep learning

To establish themselves as experts, business owners also have to stay up on the current trends in their industry. Being a well-informed lifelong learner can help them stay on top if they have more than past experience to draw on when people are seeking information. It also helps to identify trends that are emerging and remain on the cutting edge.

Small business owners typically don’t have the budget to put together a huge marketing campaign, but it doesn’t take a lot of resources to use these tools. When someone writes a book, something as simple as a local speaking tour to different organizations can generate leads and spread awareness. It can also lead to partnerships with other organizations and businesses.

The beauty of this process is that anyone can do it. You don’t have to be a national figure to be successful or establish yourself as an expert. There are a lot of opportunities right in your backyard. It’s about elevating your business and your life to the next level so you can share it with others.

What sets you apart from other experts in your field?

 

 This post was written by Karen Que. Karen is a lifelong entrepreneur, business woman, wife, and mother who is on a mission to make her family a priority while enjoying immense business success on her own terms. Karen loves to break the mold by helping small business owners create an explosion of growth without losing their sanity. As the Founder and CEO of Q infusion LLC, she works together with small business owners to build their CEO skills, implement systems that create stability, and infuse big business thinking and strategy into their growth plans. You can connect with Karen on Twitter and Facebook.

 

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