Deliver value 10 minutes at a time

August 2, 2017 by Karen Que

Most people hate speaking in public. Just the thought can make their hands clammy and their stomach turn. But sometimes they don’t have a choice.

If you’re a business owner, then part of your success depends on clearly communicating with people about your business and how you serve the world. So, whether or not speaking in front of crowds makes you want to hurl, you are a public speaker. Surprise!

Entrepreneurs don’t necessarily have to be speaking from a big stage to support their business. They can be addressing one person, two people or 500; the components remain the same. I never say no to a chance to speak in public, so here are a few things I’ve learned along the way.

  1. Make a connection.
  • Knowing who your audience is will help you to make a stronger connection.
  • If you’re in a room full of highly educated professionals, you’re going to use different language than if you’re in a room full of the best implementers.
  • You might be speaking to your audience one way if you’re on a golf course and a different way if you’re at a salon.
  • Do your research ahead of time to ensure you understand who your audience is.

 

  1. Be dynamic.
  • Use stories and words that create imagery so people can see the picture you’re painting.
  • When I tell people that I started my first business at 6 years old, I don’t just say, “I collected golf balls and sold them back to the golfers.” I tell them, “I was a small girl, going on daily treasure hunts in the woods to find golf balls to sell.”
  • People are going to remember the story and how you made them feel. It brings validity to what you’re saying and forms a connection.
  1. Add value to conversations.
  • Include good content that will teach, share tips and help your audience grow.
  • Whenever I speak with anyone, I ask what their biggest challenge is right now. If it’s something I can help them with immediately, I do it. One business owner told me her business didn’t accept credit cards, so I gave her step-by-step instructions for PayPal until she could find a more integrated system.
  • Sometimes people are just looking for a referral for something.
  • Conversations should be all about giving. The more you can give them, the stronger your relationship will be.

 

  1. Practice, practice, practice.
  • It helps to be intentional about your story. If you come up with three to five really good stories that capture attention and bring value, then spend time working them out.
  • Try your stories out in meetings, networking events and regular conversations with your friends.
  • Practice so much that it becomes second nature and you can share the content really well.
  • There’s nothing better than having to do it in person, especially with people you don’t know.

 

  1. 10 minutes is all you need.
  • All business owners should come up with 10 minutes of material that uses good stories to tie together lessons and content. This allows them to be really impactful anytime they are asked to speak at an event or on a live social media feed.
  • It doesn’t seem like a lot of time, but when you properly craft your message it can be really powerful.

 

When you’re constructing your message, consider your business goals first and then carefully choose the audience that will match up. If your goal is to get people into your webinars, then you’re going to prioritize webinars in your 10 minutes. It’s important to include ways for people to follow up with you and ask more questions about what you’re offering.

Speaking in public helps to grow awareness of your business, brand, products and services. It’s also an important component of lead generation. If you’re able to make the a strong connection, you’re being dynamic and you’re bringing value, then you can go from lead generation to making a sale 10 minutes at a time.

What other tips do you have to connect with your audience?

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